BuiltinSteel.NowBuiltOnline.
A tailored digital strategy for Centrique InfraTech Pvt. Ltd. — prepared by Kalk Solutions
India's precision steel fabricators. Now going digital.
Centrique InfraTech Pvt. Ltd. is a Rajkot-based precision steel fabrication company and subsidiary of Topland Engines Private Limited. With 12,000 MT annual capacity, ISO 9001:2015 certification, and RDSO vendor approval, Centrique delivers world-class fabrication for India's most critical infrastructure — railways, metro systems, bridges, and industrial structures.
Great steel. Zero digital presence.
Procurement heads at L&T, JSW, and Tata Projects are searching for fabricators right now. Centrique isn't showing up.
Invisible on Google
Centrique doesn't appear on Page 1 for any search its buyers are actively using — not for PEB structures, not for RDSO fabrication, not for heavy steel.
No LinkedIn Presence
Procurement managers and quality heads search for vendors on LinkedIn before approving them. An absent page signals an absent company.
Instagram is Blank
World-class fabrication work — girders, PEB structures, shot-blasted components — is sitting invisible in a factory instead of building trust online.
Word of Mouth Has a Ceiling
Referrals have built the business so far. But every day without digital presence is a day inbound leads go to a competitor who showed up on Google.
93% of B2B buyers start their purchasing journey with an online search. Centrique's buyers are no different.
Source: Forrester B2B Research
The infrastructure boom is here. Digital is the missing piece.
The digital gap in Indian steel fabrication is real. Most fabricators still rely entirely on word of mouth, trade shows, and agent networks. The companies that invest in digital presence now will own the market in the next 3 years. Centrique has the certifications, the capacity, and the credentials. The only missing piece is visibility.
- Make in India driving domestic manufacturing demand
- ₹11 lakh crore infrastructure capex in Union Budget 2024–25
- Indian Railways expanding — 500+ new stations, metro in 27 cities
- Global buyers actively sourcing fabricators from India
- EPC contractors shortlisting vendors digitally before site visits
Reaching the people who sign the purchase orders.
Two tiers of decision makers. One focused strategy.
Quality Heads
QA/QC decision makers at L&T, JSW, Tata Projects, Afcons who approve fabricator vendor lists
Production Heads
Project and production managers at EPC companies looking for reliable fabrication partners for active projects
Procurement Managers
Sourcing and procurement officers who shortlist and negotiate with steel fabricators for large infrastructure contracts
EPC Contractors
End-to-end project contractors who need fabrication partners for bridges, industrial structures, and PEB buildings
Railways & Metro
Project managers and engineering heads at Indian Railways, DMRC, MMRDA sourcing RDSO-approved vendors
Real Estate & Industrial Developers
Developers building warehouses, factories, and industrial parks — primary buyers of PEB structures
Export Clients — USA
General contractors in Florida and other US markets where Centrique already has a subcontractor presence
Here's what competitors are doing. Here's how we beat them.
Three players. Three gaps. One opportunity.
Salasar Techno Engineering
"Building a Stronger World"
NSE-listed with active LinkedIn presence. Posts CSR content, safety campaigns, national holiday greetings. Good follower base, consistent posting cadence.
Content is generic and CSR-heavy. Not targeting procurement decision makers. No Google Ads. No technical content that converts searchers into inquiries.
Technical project case studies, RDSO credential content, and direct LinkedIn targeting of procurement heads at EPC companies.
Pennar Industries
"Powerhouse of Engineering Excellence"
Active LinkedIn with product-led posts around purlins, railway components, automotive parts. Consistent hashtag strategy and engineering-focused content.
Broad industry focus — not a specialist in heavy fabrication or RDSO. No visible Google Ads. Content builds brand but doesn't capture active buyers.
Own the specialist position — India's precision fabricator for EPC and Railways — a niche Pennar deliberately avoids.
Kirby Building Systems
"PEB Market Leader"
Strong website with case studies and dealer network focus. Dominates PEB-related search terms. Downloadable resources for buyers.
Minimal social media engagement. No content marketing or SEO push beyond the website. Static digital presence — no ongoing authority building.
Active content marketing, LinkedIn thought leadership, and Instagram project showcases position Centrique as the credible specialist alternative for mid-size EPC and industrial PEB projects.
No competitor in the heavy steel fabrication and RDSO space is executing digital marketing well. Centrique can own this space in 6 months. The window is open right now.
Three platforms. One goal. More business.
Each platform serves a specific role in the buyer journey.
- →SEO — rank for "steel fabrication India", "PEB structure manufacturer Gujarat", "RDSO bridge girder vendor"
- →Google My Business — appear when procurement teams search on Maps
- →Google Search Ads — capture buyers actively searching right now
- →2 blogs/week targeting high-intent buyer search terms
This is where your buyers go first. When a procurement officer at L&T needs a fabricator, they Google it. If you're not on Page 1, you don't exist.
- →Company page content — 8 posts/month
- →Project showcases, RDSO certification posts, milestone announcements
- →Content targeting: procurement heads, quality managers, EPC decision makers
- →Build credibility before buyers even make first contact
Before signing a fabrication contract, procurement managers search the company on LinkedIn. An active, professional page is the difference between getting shortlisted and getting ignored.
- →8 posts/month
- →Factory floor, fabrication process, finished structures, project deliveries
- →Visual proof of scale, precision, and quality
- →Reach architects, industrial developers, and consultants
Instagram is where your work speaks for itself. One video of a 50-tonne girder being lifted into place does more for credibility than any brochure ever will.
Real content. Built for your buyers.
Every post, ad, and page is built to reach the decision makers who matter.
Built for India's
Meets Scale
centrique.infratech India's infrastructure runs on steel. Ours runs on precision. 🔩 #SteelFabrication #PEBStructure #MadeInGujarat #CentriqueInfraTech #RDSO
centrique.infratech Swipe → Inside India's most certified steel fabrication facility. 🔩 #SteelFabrication #PEBStructure #RDSO #MadeInGujarat
India's trusted steel fabricators. RDSO vendor #66252. PEB structures, heavy fabrication, bridge girders. Supplying L&T, JSW & top EPC contractors.
Choose your growth trajectory.
All plans include managed ad spend. Minimum commitment: 3 months.
| Feature | Visible ₹80,000/mo | Recommended Competitive ₹1,50,000/mo | Market Leader ₹3,00,000/mo |
|---|---|---|---|
| Agency Fee | ₹80,000 | ₹1,50,000 | ₹3,00,000 |
| Ad Spend | ₹20,000 | ₹30,000 | ₹50,000 |
| Total/Month | ₹1,00,000 | ₹1,80,000 | ₹3,50,000 |
| Google My Business | Included | Included | Included |
| SEO Keywords | 50 keywords | 100 keywords — pan India | 150 keywords + international |
| Google Ads Reach | Gujarat + local | All target states | All India + international |
| Blogs | 2 per week | 4 per week | 4 per week, long-form SEO optimised |
| 8 posts/month | 12 posts/month | Full handling — all platforms | |
| 8 posts/month | 3 posts/week + LinkedIn Ads | 5 posts/week + Ads + leadership branding | |
| Video Content | Not included | Not included | Ideation, scripting, editing, YouTube + Shorts |
| Strategy Calls | Monthly | Fortnightly | Weekly dedicated session |
| Reporting | Monthly report | Weekly report + dashboard | Real-time dashboard + weekly + boardroom summary |
| Dedicated Strategist | Not included | Not included | One Kalk strategist exclusively on your account |
| Quarterly Market Review | Not included | Included | Included + competitor intelligence report |
One fabrication order at Centrique runs in lakhs to crores. A single new client acquired through this program pays for 6–12 months of the Visible package entirely.
We don't do generic. We do steel.
We work exclusively with manufacturing and industrial businesses.
Industry Specialists
We understand steel fabrication, EPC procurement cycles, and how Indian infrastructure buyers make decisions. This is not something a generalist agency can replicate.
Full Stack Digital
SEO, Google Ads, content, LinkedIn, Instagram — one team, one integrated strategy, no gaps, no handoffs between agencies.
B2B Focused
We don't run campaigns for consumer brands. Every rupee we spend is aimed at procurement officers, quality heads, and project directors who sign fabrication contracts.
Measurable ROI
Every campaign tracked. Monthly reports show exactly what's working — rankings, leads, cost per inquiry. No vanity metrics, no vague promises.
Ready to own India's steel fabrication digital space?
Here's what happens the moment you say yes.
Choose Your Plan
Select the tier that matches your growth ambition. We align on goals and deliverables.
Onboarding Call
We go deep on your services, target projects, buyer profiles, and content strategy. Day 2–3 after signing.
Go Live in 2 Weeks
Google Business Profile live. LinkedIn and Instagram active. SEO underway. Ads running by Week 5.